Recommended Books
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Competing for the Future
by Gary Hamel and C.K. Prahalad
Publisher: Harvard Business School, 1994 |
|
Competitive Strategy
by Michael E. Porter
Publisher: Free Press, 1980 |
|
Mass Customization
by Joseph Pine
Publisher: Free Press, 1993 |
|
Creativity in Business
by Michael Ray
and Rochelle Myers
Publisher: Doubleday |
|
Mass Customization
by Joseph Pine
Publisher: Free Press, 1993 |
|
The Marketing Information Revolution
by Robert C. Blattberg, Rashi Glazer,
and John D.C. Little
Harvard Business School Publishing, 1994 |
|
Marketing Mistakes
by Robert F. Hartley
Publisher: Free Press, 1993 |
|
Paradigms:The Marketing Information Revolution
by Robert C. Blattberg, Rashi Glazer,
and John D.C. Little Harvard Business School Publishing, 1994 |
|
Relationship Marketing
by Regis McKenna
Publisher:
Addison Wesley, 1991 |
|
Clicking
by Faith Popcorn and Lys Marigold Publisher: Harper Collins, 1996 |
|
The Discipline of Market Leaders
by Michael Treacy & Fred Wiersema Publisher: Addison Wesley, 1995 |
|
The Marketing Imagination
by Theodore Levitt Publisher: Free Press, 1986 |
|
The Marketing Revolution
by Kevin J. Clancy and Robert S. Shulman Publisher: HarperBusiness, 1993 |
|
The Mind of the Strategist
by Kenichi Ohmae Publisher: McGraw Hill, 1982 |
|
The Popcorn Report
by Faith Popcorn
Publisher:
Doubleday, 1991 |
|
The One to One Future
by Don Peppers and
Martha Rogers, Ph.D. Publisher: Currency Doubleday, 1993 |
|
Top Management Strategy
by Benjamin B. Tregoe & John W. Zimmerman
Publisher:
Simon & Schuster, 1980 |
|
Real Time
by Regis McKenna
Publisher:
Harvard Business School Press, 1997 |
|
Rocking the Ages
By J. Walter Smith and
Ann Clurman
Publisher:
Harper Business, 1997 |
|
Warp Speed Branding
By Agnieszka M. Winkler
Publisher:
Wiley, 1999 |
|
The New New Thing
by Michael Lewis
Publisher:
W.W. Norton, 2000 |
|
The Tipping Point
by Malcolm Gladwell
Publisher:
Little, Brown 2000 |
|
Strategic Marketing for the Digital Age
by Bill Bishop
Publisher:
NTC Business Books, 1998 |
|
Built to Last
by James Collins and Jerry Porras
Publisher:
Harper Business, 1997 |
|
Brand Leadership
by David A. Aaker and Erich
Joachimsthaler
Publisher:
The Free Press, 2000 |
|
The End of Marketing
as We Know It
by Sergio Zyman
Publisher:
Harper Business, 1999 |
|
Radical Marketing
by Sam Hill and Glenn Rifkin
Publisher:
Harper Business, 1999 |
|
Building Strong Brands
by David A. Aaker
Publisher:
The Free Press, 1996 |
|
Managing Brand Equity
by David A. Aaker
Publisher:
The Free Press, 1991 |
|
When Generations
Collide
by Lynn C. Lancaster &
David Stillman
Publisher: Harper Collins, 2002 |
|
Communicating with Customer Around the World
by K.C. Chan-Herur
Publisher:
AuMonde
International Publishing Co.
1994 |
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